We are experts in brand and communications research
Compton+Dean is an independent qualitative agency, specialising in brand and communications research in the UK and globally.
We learnt our craft at leading research agencies throughout the ‘90s to the present day. We met and came together as a senior team in the heart of Soho; the historic home of brand, communications and advertising.
Our journey could be said to have begun on the corner of Old Compton Street and Dean Street. Hence our name.
We have high impact conversations with people who hold opinions about brands
Working with us means you’ll have the confidence you need to make commercial decisions
We use our decades of experience to get to the point quickly and dynamically with guaranteed direction. That means talking to the right people, in the right way, in the right places - whether that be focus groups, creative workshops, depth interviews, asynchronous online diaries, in-the-moment video reporting - always using methodologies tailored to the project’s needs.
We help brands from conception to refinement, including:
Target deep dives
Idea generation
NPD
Concept development
Brand positioning
Comms positioning
Creative development
Clients consistently tell us they value our strategic outlook and how it underpins everything we do. It is why they choose us time and time again. We inspire our clients to help them make informed, transformational decisions, rooted in deep consumer insight that goes beyond simply what people say.
When the brief requires, we have long standing relationships with international agencies for global projects, and quantitative and semiotics agencies to provide integrated approaches. We also partner with videographers to create inspirational content to bring findings to life.
We are three senior qualitative experts
We have more than 50 years of combined experience.
You’ll always get a senior team
Rachel Low,
Co-founder
Rachel entered the world of research 15 years ago, in brand and comms tracking. Frustrated with numbers, combined with a desire to dig deeper and find out “why?”, she made the switch to qual….and hasn’t looked back.
Start a conversation:
rachel@comptonanddean.com
Anna Frost,
Co-founder
Anna has been a researcher for over 15 years having previously worked within the qual teams of two large-scale international research agencies. She has worked across the gamut of sectors and on all manner of research challenges, but brand and communications research is where her heart is at.
Start a conversation:
anna@comptonanddean.com
Julia Woodham-Smith,
Co-founder
Julia has over 20 years research experience. She is a qualitative researcher through and through, having worked in the industry since being a graduate. Her career has seen her work at two global research agencies prior to co-founding Compton+Dean.
Start a conversation:
julia@comptonanddean.com
Our success is linked to the way we think
We have four core values that underpin everything we do and allow us to unlock people’s potential to solve problems
Honesty
People give more if confided in.
Being confided in means you feel part of the inner circle. You feel valued. By sharing the research ‘secret’ we create a collection of passionate problem solvers.
Provocation
We don't settle for 'yes'.
The power of provocation is essential as we believe pushing people to justify their thoughts and opinions gets us to the truth of the matter by exposing people’s passion points.
Teamwork
Together we achieve more.
Gone are the days of us (the researchers), and you, the client versus them (the respondents). The beauty of teamwork means everybody involved (consumers and stakeholders) has a greater sense of ownership and interest in the problem we are trying to solve.
Progression
Research is an unfolding story, not a process.
There is little value in hearing the same thing over and over again. We treat each research session as a chapter in an unfolding story, adapting our conversation as the plot evolves.
We’re proud to work with some of the world’s most iconic brands and creative agencies globally
We have worked across a vast range of categories, including; FMCG, telecoms, finance, consumer health, travel and leisure, technology, media, and the world of luxury goods, and across a range of audiences
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